Attention creators, coaches, and solopreneurs:
How to Attract a Perfect-Fit Audience Who Loves Your Content—and Is Eager to Buy Your Digital Products
A step-by-step framework to choose your topic, narrow your niche, validate demand, and clarify the transformation you offer—so your messaging attracts the right people and makes selling feel natural.
Grab it now before the price goes back up!
Choose a topic that lights you up and makes money. Brainstorm topic ideas that play to your strengths, excite you long-term, and solve problems people are already paying to fix—without forcing yourself to “pick the one” too early.
Narrow your niche (without boxing yourself in). Discovery 6 easy ways to narrow your focus so the right people instantly recognize themselves in your messaging and think, “This is for me.”
Validate your target market before you build anything. Use my 8 proven research methods to uncover what your audience truly wants, what they’re struggling with, and whether there’s real demand—so you’re not guessing or hoping.
Define your ideal customer (aka: stop talking to everyone). Get crystal clear on who you’re serving, what they want most, and what’s holding them back—making content creation, marketing, and product decisions way easier.
Craft your transformation statement. Clearly articulate the result your business promises so all your messaging stays aligned—and you have a built-in gut check for future ideas, offers, and content.
Fill-in-the-blanks worksheet included. Every step is supported by a fillable worksheet so you’re not staring at a blank page. By the end, you’ll have clear decisions documented and ready to use—not just ideas floating around in your head.
Choose a topic that lights you up and makes money. Brainstorm topic ideas that play to your strengths, excite you long-term, and solve problems people are already paying to fix—without forcing yourself to “pick the one” too early.
Narrow your niche (without boxing yourself in). Discovery 6 easy ways to narrow your focus so the right people instantly recognize themselves in your messaging and think, “This is for me.”
Validate your target market before you build anything. Use my 8 proven research methods to uncover what your audience truly wants, what they’re struggling with, and whether there’s real demand—so you’re not guessing or hoping.
Define your ideal customer (aka: stop talking to everyone). Get crystal clear on who you’re serving, what they want most, and what’s holding them back—making content creation, marketing, and product decisions way easier.
Craft your transformation statement. Clearly articulate the result your business promises so all your messaging stays aligned—and you have a built-in gut check for future ideas, offers, and content.
Fill-in-the-blanks worksheet included. Every step is supported by a fillable worksheet so you’re not staring at a blank page. By the end, you’ll have clear decisions documented and ready to use—not just ideas floating around in your head.
Choose a topic that lights you up and makes money. Brainstorm topic ideas that play to your strengths, excite you long-term, and solve problems people are already paying to fix—without forcing yourself to “pick the one” too early.
Narrow your niche (without boxing yourself in). Discovery 6 easy ways to narrow your focus so the right people instantly recognize themselves in your messaging and think, “This is for me.”
Validate your target market before you build anything. Use my 8 proven research methods to uncover what your audience truly wants, what they’re struggling with, and whether there’s real demand—so you’re not guessing or hoping.
Define your ideal customer (aka: stop talking to everyone). Get crystal clear on who you’re serving, what they want most, and what’s holding them back—making content creation, marketing, and product decisions way easier.
Craft your transformation statement. Clearly articulate the result your business promises so all your messaging stays aligned—and you have a built-in gut check for future ideas, offers, and content.
Fill-in-the-blanks worksheet included. Every step is supported by a fillable worksheet so you’re not staring at a blank page. By the end, you’ll have clear decisions documented and ready to use—not just ideas floating around in your head.
Here's what's inside
Choose Your Topic
Discover a topic you’ll actually stick with—and that people will pay for. Uncover ideas that align with your skills and interests while tapping into real, existing demand, so you’re not committing too early or boxing yourself in. This gives you a smart starting point you can refine as clarity builds, instead of feeling stuck or second-guessing. You’ll know you’re heading in the right direction before you invest time creating anything.
Nail Your Niche
Narrow your niche to attract the right people (and repel the wrong ones!). Discover six simple ways to refine your focus so the people you’re meant to serve instantly recognize themselves in your messaging and think, “This is for me.” You’ll gain clarity and confidence in who you’re talking to—without limiting your ability to evolve or expand later.
Validate Your Target Market
Validate your market before you build anything.
Use my eight proven research methods to uncover what your audience truly wants, what they’re struggling with, and where real demand already exists. You’ll know you’re solving the right problems for the right people before you invest time, energy, or money creating an offer.
Create Your Customer Avatar
Define your ideal customer so your messaging finally resonates. Get crystal clear on who you’re serving, what they want most, and what’s holding them back, so you’re no longer trying to speak to everyone (that's a recipe for failure). When you know exactly who you’re talking to, creating content, marketing your offer, and making product decisions becomes faster, easier, and WAY more effective.
Craft Your Transformation Statement
Craft a transformation statement that sells the outcome. People don't buy your product — they buy the outcome or problem it solves. Learn how to clearly articulate the result your audience is really buying. This gives you a powerful anchor for all your messaging and a built-in gut check for future ideas, content, and offers, so everything stays aligned with the transformation you deliver.
Fillable Workbook
Fill-in-the-blanks worksheets so you’re never starting from scratch. Every step is supported by a simple, fillable worksheet that guides your thinking and keeps you moving forward. By the end, you’ll have clear decisions documented and ready to use—not just ideas floating around in your head or stuck in notes you never revisit.
Here's what's inside
Choose Your Topic
Discover a topic you’ll actually stick with—and that people will pay for. Uncover ideas that align with your skills and interests while tapping into real, existing demand, so you’re not committing too early or boxing yourself in. This gives you a smart starting point you can refine as clarity builds, instead of feeling stuck or second-guessing. You’ll know you’re heading in the right direction before you invest time creating anything.
Nail Your Niche
Narrow your niche to attract the right people (and repel the wrong ones!). Discover six simple ways to refine your focus so the people you’re meant to serve instantly recognize themselves in your messaging and think, “This is for me.” You’ll gain clarity and confidence in who you’re talking to—without limiting your ability to evolve or expand later.
Validate Your Target Market
Validate your market before you build anything.
Use my eight proven research methods to uncover what your audience truly wants, what they’re struggling with, and where real demand already exists. You’ll know you’re solving the right problems for the right people before you invest time, energy, or money creating an offer.
Create Your Customer Avatar
Define your ideal customer so your messaging finally resonates. Get crystal clear on who you’re serving, what they want most, and what’s holding them back, so you’re no longer trying to speak to everyone (that's a recipe for failure). When you know exactly who you’re talking to, creating content, marketing your offer, and making product decisions becomes faster, easier, and WAY more effective.
Craft Your Transformation Statement
Craft a transformation statement that sells the outcome. People don't buy your product — they buy the outcome or problem it solves. Learn how to clearly articulate the result your audience is really buying. This gives you a powerful anchor for all your messaging and a built-in gut check for future ideas, content, and offers, so everything stays aligned with the transformation you deliver.
Fillable Workbook
Fill-in-the-blanks worksheets so you’re never starting from scratch. Every step is supported by a simple, fillable worksheet that guides your thinking and keeps you moving forward. By the end, you’ll have clear decisions documented and ready to use—not just ideas floating around in your head or stuck in notes you never revisit.
Here's what's inside
Choose Your Topic
Discover a topic you’ll actually stick with—and that people will pay for. Uncover ideas that align with your skills and interests while tapping into real, existing demand, so you’re not committing too early or boxing yourself in. This gives you a smart starting point you can refine as clarity builds, instead of feeling stuck or second-guessing. You’ll know you’re heading in the right direction before you invest time creating anything.
Nail Your Niche
Narrow your niche to attract the right people (and repel the wrong ones!). Discover six simple ways to refine your focus so the people you’re meant to serve instantly recognize themselves in your messaging and think, “This is for me.” You’ll gain clarity and confidence in who you’re talking to—without limiting your ability to evolve or expand later.
Validate Your Target Market
Validate your market before you build anything.
Use my eight proven research methods to uncover what your audience truly wants, what they’re struggling with, and where real demand already exists. You’ll know you’re solving the right problems for the right people before you invest time, energy, or money creating an offer.
Create Your Customer Avatar
Define your ideal customer so your messaging finally resonates. Get crystal clear on who you’re serving, what they want most, and what’s holding them back, so you’re no longer trying to speak to everyone (that's a recipe for failure). When you know exactly who you’re talking to, creating content, marketing your offer, and making product decisions becomes faster, easier, and WAY more effective.
Craft Your Transformation Statement
Craft a transformation statement that sells the outcome. People don't buy your product — they buy the outcome or problem it solves. Learn how to clearly articulate the result your audience is really buying. This gives you a powerful anchor for all your messaging and a built-in gut check for future ideas, content, and offers, so everything stays aligned with the transformation you deliver.
Fillable Workbook
Fill-in-the-blanks worksheets so you’re never starting from scratch. Every step is supported by a simple, fillable worksheet that guides your thinking and keeps you moving forward. By the end, you’ll have clear decisions documented and ready to use—not just ideas floating around in your head or stuck in notes you never revisit.
$99 $49
Grab it now before the price goes back up!
$99 $49
Grab it now before the price goes back up!
$99 $49
Grab it now before the price goes back up!
Whether you're just getting started or are in the "messy middle," I made this course for you!
Creators and entrepreneurs from every corner of the internet are turning their skills, hobbies, and life experience into profitable digital products. From fitness coaches and teachers to crafters, consultants, and hobbyists—you’ll find people in almost every niche earning income online. If you can help someone solve a problem or learn something faster, easier, or better… your niche can work too.
Parenting
Dog Training
Meditation & Mindfulness
Music (Guitar, Piano, etc)
Watercolor Painting
Dating & Relationships
Gardening
Copywriting
Career Coaching
Leadership
Web Design
Beauty
Photography
Book Publishing
Mindset & Manifestation
Video Editing
Brand Design
Creative Writing Coach
Business Coach
Productivity
AI
Teacher Lesson Planning
Homeschooling
Graphic Design
Acting
Personal Finance
Diet & Nutrition
Yoga & Pilates
Fitness (all types)
Travel
Social Media Marketing
Voice Acting
Paid Advertising
Affiliate Marketing
Life Coaching
Content Creating
Arts & Crafts
Home organization
Interior Design
Online Educator
Microsoft Excel
Crochet
Whether you're just getting started or are in the "messy middle," I made this course for you!
Creators and entrepreneurs from every corner of the internet are turning their skills, hobbies, and life experience into profitable digital products. From fitness coaches and teachers to crafters, consultants, and hobbyists—you’ll find people in almost every niche earning income online. If you can help someone solve a problem or learn something faster, easier, or better… your niche can work too.
Parenting
Dog Training
Meditation & Mindfulness
Music (Guitar, Piano, etc)
Watercolor Painting
Dating & Relationships
Gardening
Copywriting
Career Coaching
Leadership
Web Design
Beauty
Photography
Book Publishing
Mindset & Manifestation
Video Editing
Brand Design
Creative Writing Coach
Business Coach
Productivity
AI
Teacher Lesson Planning
Homeschooling
Graphic Design
Acting
Personal Finance
Diet & Nutrition
Yoga & Pilates
Fitness (all types)
Travel
Social Media Marketing
Voice Acting
Paid Advertising
Affiliate Marketing
Life Coaching
Content Creating
Arts & Crafts
Home organization
Interior Design
Online Educator
Microsoft Excel
Crochet
Whether you're just getting started or are in the "messy middle," I made this course for you!
Creators and entrepreneurs from every corner of the internet are turning their skills, hobbies, and life experience into profitable digital products. From fitness coaches and teachers to crafters, consultants, and hobbyists—you’ll find people in almost every niche earning income online. If you can help someone solve a problem or learn something faster, easier, or better… your niche can work too.
Parenting
Dog Training
Meditation & Mindfulness
Music (Guitar, Piano, etc)
Watercolor Painting
Dating & Relationships
Gardening
Copywriting
Career Coaching
Leadership
Web Design
Beauty
Photography
Book Publishing
Mindset & Manifestation
Video Editing
Brand Design
Creative Writing Coach
Business Coach
Productivity
AI
Teacher Lesson Planning
Homeschooling
Graphic Design
Acting
Personal Finance
Diet & Nutrition
Yoga & Pilates
Fitness (all types)
Travel
Social Media Marketing
Voice Acting
Paid Advertising
Affiliate Marketing
Life Coaching
Content Creating
Arts & Crafts
Home organization
Interior Design
Online Educator
Microsoft Excel
Crochet
You want a business that gives you freedom and dependable income. But today, it might feel overwhelming or too far away. I hear you—and I’ve been right where you are.
You want a business that gives you freedom and dependable income. But today, it might feel overwhelming or too far away. I hear you—and I’ve been right where you are.
You want a business that gives you freedom and dependable income. But today, it might feel overwhelming or too far away. I hear you—and I’ve been right where you are.
Hey, I'm Susan! 👋
In case we haven't met, I'm Susan Ohtake…and I didn’t start out as an entrepreneur. I had a good 'ole 9 to 5 in the corporate world. Great job… but I knew deep down I wasn’t meant to spend my life in a cubicle.
So I began experimenting with online business, learning through trial, error, and plenty of “well, that didn’t work” moments.
What I discovered along the way changed everything: success online isn’t about luck, magic, or having the “perfect idea.” It’s about mastering marketing fundamentals, understanding what customers really want, and building systems that scale.
Since 2008, I’ve built multiple 7-figure online businesses and sold over $46 million in digital products—from my fitness programs, memberships, and online communities to downloadable products used by over 600,000 customers in 104 countries.
And while the numbers look big, the truth is this: I built all of it step by step, learning one skill at a time, long before I ever felt “ready.” I eventually scaled our marketing so effectively that Google invited me to their headquarters (twice) to learn how a tiny company was advertising at levels usually reserved for global brands.
But the achievement I’m most proud of isn’t a revenue milestone—it’s the freedom my business has given my family. When I was pregnant with my son and could barely work five hours a week, the business kept humming without needing me 24/7.
When we decided to move to different cities—even different countries—our business traveled with us effortlessly. That flexibility and stability aren’t just “nice to have”… they’re life-changing. And I want you to experience that too.
Now, I’m taking everything I’ve learned and turning it into clear, simple strategies you can actually follow.
You don’t need a big audience, a big budget, or a big team to build a profitable digital business—you just need the right plan.
If you have a skill, a message, or knowledge that can help others, I can help you turn it into a business that gives you consistent income, real freedom, and a life you love.
$99 $49
Grab it now before the price goes back up!
$99 $49
Grab it now before the price goes back up!
$99 $49
Grab it now before the price goes back up!
Frequently asked questions
Who is this course for?
Whether you're just starting out or are deep in the messy middle, this course is for anyone building an audience and/or selling digital products (courses, memberships, templates, etc.).
This is perfect for you if:
You've been stuck spinning on what to sell, who it’s for, or whether anyone would even buy it.
You've already started building an audience but your content doesn't resonate with people and sales are flat.
This course gives you a proven, step-by-step framework to choose a strong topic, narrow your niche, validate real demand, and clarify your message—so you can stop guessing and start creating content people love and products that sell.
Why do I need this course?
Because guessing is expensive. Without clarity on your topic, niche, audience, and message, content feels hard and selling feels awkward (or doesn’t happen at all). This course gives you the foundation every successful product and marketing strategy is built on—so everything you create going forward is clearer, faster, and more effective.
How long does the course take?
You can watch all the video lessons in in one hour. After that, you'll be ready to fill in your workbook. The time to complete the workbook varies, depending where you're at in your business. For example, if you're just starting out or don't have a business yet, expect to spend about 2-3 hours on it. It will take less time if you're further along.
Do I need any special software?
Nope! The workbook that comes with the course is a Google Doc, which means you can also download it as Word, PDF, etc. You do not need a Google account.
Can I do the course at any time?
Absolutely! You get lifetime access, so there's no rush.
What happens after I buy?
You get instant access to the course. If you don't already have an account with me, you'll be prompted to create a password first.
Frequently asked questions
Who is this course for?
Whether you're just starting out or are deep in the messy middle, this course is for anyone building an audience and/or selling digital products (courses, memberships, templates, etc.).
This is perfect for you if:
You've been stuck spinning on what to sell, who it’s for, or whether anyone would even buy it.
You've already started building an audience but your content doesn't resonate with people and sales are flat.
This course gives you a proven, step-by-step framework to choose a strong topic, narrow your niche, validate real demand, and clarify your message—so you can stop guessing and start creating content people love and products that sell.
Why do I need this course?
Because guessing is expensive. Without clarity on your topic, niche, audience, and message, content feels hard and selling feels awkward (or doesn’t happen at all). This course gives you the foundation every successful product and marketing strategy is built on—so everything you create going forward is clearer, faster, and more effective.
How long does the course take?
You can watch all the video lessons in in one hour. After that, you'll be ready to fill in your workbook. The time to complete the workbook varies, depending where you're at in your business. For example, if you're just starting out or don't have a business yet, expect to spend about 2-3 hours on it. It will take less time if you're further along.
Do I need any special software?
Nope! The workbook that comes with the course is a Google Doc, which means you can also download it as Word, PDF, etc. You do not need a Google account.
Can I do the course at any time?
Absolutely! You get lifetime access, so there's no rush.
What happens after I buy?
You get instant access to the course. If you don't already have an account with me, you'll be prompted to create a password first.
Frequently asked questions
Who is this course for?
Whether you're just starting out or are deep in the messy middle, this course is for anyone building an audience and/or selling digital products (courses, memberships, templates, etc.).
This is perfect for you if:
You've been stuck spinning on what to sell, who it’s for, or whether anyone would even buy it.
You've already started building an audience but your content doesn't resonate with people and sales are flat.
This course gives you a proven, step-by-step framework to choose a strong topic, narrow your niche, validate real demand, and clarify your message—so you can stop guessing and start creating content people love and products that sell.
Why do I need this course?
Because guessing is expensive. Without clarity on your topic, niche, audience, and message, content feels hard and selling feels awkward (or doesn’t happen at all). This course gives you the foundation every successful product and marketing strategy is built on—so everything you create going forward is clearer, faster, and more effective.
How long does the course take?
You can watch all the video lessons in in one hour. After that, you'll be ready to fill in your workbook. The time to complete the workbook varies, depending where you're at in your business. For example, if you're just starting out or don't have a business yet, expect to spend about 2-3 hours on it. It will take less time if you're further along.
Do I need any special software?
Nope! The workbook that comes with the course is a Google Doc, which means you can also download it as Word, PDF, etc. You do not need a Google account.
Can I do the course at any time?
Absolutely! You get lifetime access, so there's no rush.
What happens after I buy?
You get instant access to the course. If you don't already have an account with me, you'll be prompted to create a password first.